A k a d e m i j a 2019 E-promocija kulturne dediščine

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1 A k a d e m i j a 2019 E-promocija kulturne dediščine
v porečju Krke in Kolpe (Kupe) Kulturni center Janeza Trdine Novo mesto, 22. maja 2019 Povezovanje spletnih strani v angleškem jeziku – zakaj je pomembno? Dr. Jože Gričar, zaslužni professor, Univerza v Mariboru

2 Povezovanje spletnih strani v angleškem jeziku – zakaj je pomembno?

3 Problem V porečje Krke in Kolpe pride premalo turistov
iz drugih držav. Tisti, ki pridejo, ostanejo premalo časa, da bi jim lahko pokazali svojo bogato dediščino.

4 Predlog akcije Vzpostavite medsebojno povezljive spletne strani v angleškem jeziku v vseh tistih organizacijah, v katerih si prizadevate za povečan obisk turistov iz drugih držav.

5 Vprašanje: Imam malo podjetje. Ali rabim svojo spletno stran
Vprašanje: Imam malo podjetje. Ali rabim svojo spletno stran? Odgovor: Rabite! Poglejte 8 utemeljitev, zakaj jo rabite. - 30 odstotkov potrošnikov ne želi poslovati brez spletne strani. - Kupci iščejo ponudnike blaga/storitev prek interneta (online). - Večina potrošnikov uporablja spletne strani, da najde prodajalca in sklene posel. - Na poslovne transakcije v vseh panogah, vključno podjetje-podjetje, vplivajo digitalne vsebine spletnih strani. - 75 odstotkov potrošnikov priznava, da presojajo o ustreznosti podjetja - ponudnika na podlagi njegove spletne strani. - Na osnovna vprašanja morate odgovarjati hitro. - Z dobro spletno stranjo boste bolj uspešno konkurirali velikim ponudnikom v vaši dejavnosti. - Uporaba socialnih omrežij za doseganje kupcev se zmanjšuje.  Vir: Do I Need a Website for my Small Business? Yes, You Do. Here are 8 Reasons Why. By Betsy McLeod, Digital Marketing Specialist. Blue Corona, December 26, 2018,

6 Ali imamo problem? Pri nas problemov nimamo! Zato ni nobene potrebe, da bi kaj sodelovali. Naš šef o problemih ne želi slišati. Zato se delamo, da problemov ni. Fino, pa ni treba sodelovati! Imamo problem. Lotili se ga bomo vsi tisti, ki ga imamo – ga čutimo.

7 Kaj je problem? Odkrivanje problemov je vir ustvarjalnosti.
Nezadovoljstvo z obstoječim stanjem. Razlika med želenim in obstoječim stanjem. Rezultat neustreznega delovanja procesa. Odkrivanje problemov je vir ustvarjalnosti.

8 Zakaj se nekateri ogibljejo besede “problem”?
Odkriti problem je že na pol rešen. Anton Trstenjak: Psihologija ustvarjalnosti (1982). Problem odkrijemo, če slišimo, kako ljudje jamrajo. Tisti, ki mislijo, da je “problem” nekaj slabega, se najbrž bojijo, da gre za iskanje in kaznovanje odgovornega (krivega) za problem.

9 Problem - rešitev

10 Krka River Basin http://eregion.eu/countries/slovenia/river-basins
Tourist Association Suha krajina Žužemberk Vlado Kostevc, President Tourist Association Straža Pavel Vidic, President Kompas Travel Agency – Tourist Information Center Novo mesto Matjaž Pavlin, Director Underwater Activities Association Novo mesto Anita Pajtler, President Restaurant Loka Novo mesto Slavko Vidmar, Director Tourist Association Otočec Jure Rifelj, President Tourist Association Kostanjevica na Krki Tatjana Petrič, President Tourism Association Landestrost, Kostanjevica na Krki Matija Tomazin, Member Restaurant Žolnir, Kostanjevica na Krki Fanika & Otto Sevšek, Owners Posavje Museum Brežice Alenka Černelič Krošelj, Acting Director

11 Kolpa/Kupa River Basin http://eregion
Tourist Agency Kolpa, Sela, Osilnica Alenka Kovač, Owner Tourist Association Poljanska dolina ob Kolpi, Stari trg ob Kolpi Martin Lindič, President Hotel and Sports Center Kovač d.o.o. Kolpa, Sela, Osilnica Simon Kovač, Director Eko Village Rinčica / Glamping Kolpa / Kanu Kamp, Radenci ob Kolpi Andreja Rade, Manager Sports and Tourism Association Vinica Rok Mirtič, President Camping Podzemelj Petra Pešelj, Head Restaurant Veselič, Podzemelj, Gradac Andreja Drakulič Veselič, Owner Institute for Tourism, Culture, Sport and Youth Metlika Dr. Marjetka Pezdirc, Acting Director Tourist Association Vigred Metlika Rudi Vlasič, President Chamber of Commerce of Dolenjska and Bela krajina, Novo mesto Tomaž Kordiš, Director

12 Historic Villages & Towns Network - Drašiči http://eregion
Veronika Plut, President, Local Community Drašiči, Municipality of Metlika & Anton Plut, Owner, Plut Wine Cellar and Mill Martin Simonič, Secretary, Neighbourhood Vineyard Cottage of Drašiči Primož Bertalanič, Priest, Metlika Parish & Three Parishes, Rosalnice Dr. Julij Nemanič, Enolog, Assistant Professor for Viticulture, Landscape Governance College Grm Novo mesto & Honorary Citizen of Metlika & Member, Dolenjska Academic Initiative Martin & Bernarda Pečarič, Owners, Oil Mill Pečarič Nada Simonič, Owner, Tourism Simonič – Open Doors Farm Anton Vinopivec, Owner, Dolc Vineyards and Wines Lidija, Jože, Marija Mavretič, Owners, Mavretič Wine Martin Pečarič, Owner, Pečarič Wine House Čurile Jožef Prus, Owner, Prus Wines Krmačina Otmar & Lidija Šturm, Owners, Šturm Wines Vidošiči, St. Ana & Metlika Castle Cellar

13 Historic Villages & Towns Network - Metlika http://eregion
Dr. Marjetka Pezdirc, Director, Institute for Tourism, Culture, Sport and Youth, Metlika Rudi Vlasič, President, Tourist Association Vigred Metlika Andreja Brancelj Bednaršek, Director, Bela krajina Museum, Metlika Petra Planinc, Curator, Slovenian Fire Fighting Museum of Dr. Branko Božič, Metlika Andreja Drakulič Veselič, Owner, The Veselič Inn Podzemelj Roman Kapušin, Owner & Sommelier, Restaurant Kapušin, Krasinec, Gradac

14 Historic Villages & Towns Network – Stična http://eregion
Borut Finec, President, Local Community Stična David Mrvar, President, Tourist Association Stična Nataša Polajnar Frelih, M.Sc., Director, Slovene Museum of Christianity Father Janez Novak, Abbot & Father Maksmilijan File, Prior, Stična Abbey with the Retreat Center – the only operating Cistercian Monastery in Slovenia Miha Genorio, Director, Zavod prijetno domače Ivančna gorica Borut Žaren, Owner, Tourist Village Pristava, Stična

15 Historic Villages & Towns Network – Novo mesto http://eregion
Dr. Vida Čadonič Špelič, Director, Municipality Administration, Town Municipality of Novo mesto Mitja Simič, Head, Institute for the Cultural Heritage Protection, Novo mesto Regional Office Simona Mele, Director  & Matjaž Pavlin, Conusellor, Kompas – Tourist Information Center – TIC Novo mesto Jasna Dokl Osolnik, Director, Museum of Dolenjska, Novo mesto Janez Gril, Ph.D., Director, Institute Friderik Irenej Baraga Iztok Hotko, Archivist & Head, Unit for Dolenjska and Bela Krajina, Novo mesto, Historical Archives Ljubljana Irena Muc, Deputy Director, Miran Jarc Library Novo mesto Vojko Grobovšek, Tour Guides Coordinator, Cars and Caravans IMV Museum Collection Father Tomaž Hočevar, Guardian & Librarian, Franciscan Monastery Novo mesto Silvester Fabijan, Parish Priest, St. Nicholas Cathedral Novo mesto Franc Kobe, President & Aleš Golob, Secretary, Beekeeper‘s Association of Novo mesto  Igor Zevnik, Front Desk Manager, Hotel Krka Novo mesto Marjanca Trščinar Antič, Marketing, Hotel Center Novo mesto Slavko Vidmar, Director, Restaurant Loka Novo mesto Borut Jakše, Owner, Restaurant Jakše Novo mesto Rok Vovko, Owner, Restaurant & Apartments Vovko, Ratež, Brusnice & Council Member, Local Community Brusnice Boštjan Predovič, Owner, Restaurant Boheja Novo mesto Marjan Hren, Founder & President, Ernst Mach Route Association, Slatnik nr. Novo mesto

16 https://novomesto.si/en/novo-mesto-cultural-heritage-promotion-committee
President: Dr. Miha Japelj, Professor, Member, Slovenian Academy of Engineering, Honorary President, Krka Prizes Council, Honorary Citizen of Novo mesto Municipality & Honorary Citizen of Trebnje Municipality, Honorary President, Dolenjska Academic Initiative Members: Dr. Lea-Marija Colarič-Jakše, Assistant Professor & Dean, Landscape Governance College Grm Novo mesto & Development Research Institute Dr. Vida Čadonič Špelič, Director, Municipal Administration, Urban Municipality of Novo mesto & Member, Novo mesto Cultural Heritage Promotion Committee Dr. Janez Gabrijelčič, Author and Programme Coordinator, Forum of Excellence and Mastery & Honorary Citizen of Novo mesto Municipality & United Growing Books of the World Dr. Jože Gričar, Professor Emeritus, University of Maribor, Program Coordinator, Inter-Municipality Initiative: Cross-border eCollaboration in the eRegion & Editor, eRegion Portal & Honorary Citizen of Novo mesto Municipality Fr. Tomaž Hočevar, Guardian & Librarian, Franciscan Friary Library Novo mesto Franci Koncilija, Deputy President , Cultural Association Severin Šali, Novo mesto Mojca Lukšič, Headmistress, Novo mesto Grammar School Cecilija Smolič, Deputy Librarian, Franciscan Friary Library Novo mesto Ddr. Janez Usenik, Professor Emeritus, Landscape Governance College Grm Novo mesto & Faculty of Industrial Engineering Novo mesto & President, Dolenjska Academic Initiative

17 Za e-promocijo kulturne dediščine in turističnih storitev
je povezovanje spletnih strani v angleškem jeziku nujno! Predlog županom in direktorjem občinskih uprav: Spodbudite e-sodelovanje urednikov in razvijalcev spletnih strani v e-regiji!

18 Viri Inter-Municipality Initiative: Cross-border eCollaboration in the eRegion, Small Business Websites in By Michelle Delgado, Senior Writer & Marketer. Clutch, January 31, 2018, Half of small businesses don’t have a business website and only a quarter use SEO: Report. By Caleb Triscari. Smart Company, February 12, 2018, 2019 Small Business Marketing Trends Report. Keap, October 2018, 10 Important 2019 Search Engine Optimization - SEO Trends You Need to Know. By Danny Goodwin. SEJ Search Engine Journal, December 11, 2018 Why Local Businesses Will Need Websites More than Ever in By Miriam Ellis. MOZ, December 12th, 2018, Do I Need a Website for my Small Business? Yes, You Do. Here are 8 Reasons Why. By Betsy McLeod, Digital Marketing Specialist. Blue Corona, December 26, 2018, Step-By-Step Guide to Increase Website Traffic in By Brad Ball, Design and Development Director. Liquis Design, January 1, 2019,