E-marketing in Merkur: Marketing Internet Communications of Merkur

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1 E-marketing in Merkur: Marketing Internet Communications of Merkur
Jurij Cvikl

2 www.merkur.si The Merkur home page is divided into 3 sections:
Corporate presentation; Merkur online shopping; Internet site featuring ferrous and non-ferrous metal products. NASLOVNICA Nakazana Merkurjeva delitev MERKUR DOM, MERKUR MOJSTER Vsi oddelki Promocije: aktualno, pomembno. Prijazno tudi za nove uporabnike (50% jih je manj kot eno leto na internetu, zelo široka ciljna skupina).

3 Corporate Presentation Including Company Profile of Merkur
The presentation revolves mainly around the following topics: o Basic data on the company; o Up-to-date information and press releases; o Contacts; o Information for shareholders; o Merkur as sponsor and donor; o Merkur personnel; o E-Incubator. IZDELKI Zadovoljiv opis, da je sploh možna nakupna odločitev. Čim več dodatnih informacij; ne prekiniti postopka izbora izdelka.

4 Online Shopping at http://nakup.merkur.si
Merkur Home Page was awarded the “Netko” prize as the best Slovene home page! Number of articles: 2,300; Delivery: within 2 working days; Number of employees: ½ virtual sales manager; ½ web communications editor; ½ designer at Creatim; Number of visitors: 20,000 unique visitors monthly; Number of buyers: 100 buyers monthly; Average value of goods purchased: 196 EUR. ISKANJE “Pametni prikaz”: najprej akcijski izdelki Iskanje s pomočjo sinonimov Dodatna razčlenitev rezultatov po blagovnih znamkah in po kategorijah

5 Internet Site Featuring Ferrous and Non-ferrous
Metal Products The Internet site includes: Stock list of Merkur ferrous and non-ferrous metal items; Working tools (calculations of weight and charts for comparison and index of steel quality grades ). Spremljajoče vsebine: velika zbirka nasvetov, ki bo spodbujala nakupno odločitev in povzročala obiske tudi, ko ne bo želje po nakupu.

6 How Far Have We Come and What Are Our Future Plans?
Web-communications: B2B; Target groups; Automatisation & Content Management & pooling of web-technologies.

7 Thank you for your attention!
E-prospectus and presentation of e-Merkur are available at: